Monday, August 20, 2012

Big Fish to launch real-money gaming app - Casino Online Marketing

Big Fish has become the latest casual games provider to dip its toe into the real-money gaming waters after agreeing a deal with London-based Betable to provider UK-based players with real-money gambling.

The new Big Fish Casino iPhone app is a rebranded version of Big Fish?s mobile-social casino game, Card Ace: Casino. The real-money feature, which will be provided by Betable and available ?within the next few weeks?, will be available via slots with blackjack, roulette and video poker rolling out in the coming months.

?We have a strong conviction that mobile apps that combine social and real-money gambling are a powerful way to engage more users and increase overall monetization,? said Paul Thelen, founder and CEO of Big Fish. ?With its real-time social interaction features and the thrill of real-money gambling, Big Fish Casino is the closest mobile users can get to the buzz and excitement of playing these games in a real-world casino.?

?We believe that the first social gaming companies to offer real-money play will enjoy a substantial competitive advantage over those who wait, and we couldn?t be happier that Big Fish is getting a head start with Big Fish Casino,? added Christopher Griffin, CEO founder of Betable. ?We have long admired Big Fish?s success and high-quality products, and look forward to a long and healthy partnership.?

Article source: http://www.igamingbusiness.com/content/big-fish-launch-real-money-gaming-app

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Source: http://casinoonlinemarketing.com/big-fish-to-launch-real-money-gaming-app/

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